Mobile Marketing Canada Opportunities: A New Advertising Platform = A New Possibility for Growth?
By embracing mobile advertising you may anticipate 80% more clicks to your website, a lot of customers see company sites via mobile phones each month! Needless to state, just 4 / 20 of the most often visited retailer websites are optimized for mobile (including tablets) so ensure you avoid this pitfall asap is avoided by you!
What are my choices content-wise?
As well as a regular text message, why don’t you up your interactivity? Engage with customers; give them a reason to open your message. Text options include:
Games – whether miniature game via an App or a link for the game in your site
Interactive voice response – chances are they will really take notice!
Viral – Is the concept therefore present and enjoyable that it just needs to be shared? Comprise a video if possible, as well as a url to ‘share’ to Fb walls, email addresses, and so on.
Location marketing – if you are customers come within 100m of your store – Wireless them a motivation to visit, e.g. 10% off drinks at your club Applications – allows you communicate more about your brand than a single type of text Compliment your other strategies – it could help and email strategy you have started or an advertisement you have developed Producing the picture – particularly if your market are young, appearing in-the-know with technology will bring in you brownie points with your customers
Benefits
More responses compared to traditional techniques – it could be the new Direct Mail around the block and if they need to act upon your concept they can do it instantly
Personalisation – similarly to e-mail, once your client data is stored you can include their name and product preferences, purchasing behaviour, etc to any message you send. And you thought electronic mail was quickly! On the go opportunities for cell database development – their preferences can be updated by receivers. Think of how many times you’ve gotten a text/email and thought “I must to that later”, then forgot. Problem solved. Opportunities for ‘Location Marketing’ – when HandM opened their newest Newcastle store, they texted all contacts in their database that resided within 20miles of the town centre informing them of a 20% reduction on the release day. Would you do something similar? Cost effective delivery – 10p to more or less ensure your message reaches your customer? Bargain. There therefore it pays to shop around to get a good deal are lots of good company offers at community providers deal
Who are you targeting?
Social connectors – 22% of cell owners use their telephone to link them for the social world
Pragmatic Adopters – 22% of mobile owners are researching the practical capacities and the things they could do using their mobile phone besides say ‘hello’.
Basic Coordinators – 20% of cellular phone owners use their phone only for the basic conversation, e.g. telephone and text
Mobile Experts – 17% of mobile phone owners that are more likely to possess a smart phone and use it for both company and private use. As an all in one apparatus for information and conversation they notice their cellular telephone.
One Iota information revealed that cell phone customers stated that “adverts that offered deals, a sport or free application were the most widely used means to support their reaction”.
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