The power of SMS marketing goes way beyond a list building tool. Although exposing a short code on a traditional offline sign is very beneficial on attracting new clients, what about you’re past clients? Many companies have spent months and … Continue reading
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How Not To Do SMS Campaigns – The Mobile Marketing Meltdown of the Buffalo Bills
In April 2014 the National Football League Buffalo Franchise settled a 3 million dollar lawsuit. This is a perfect reason Sms marketing in Canada has moved in the right direction and the CWTA makes sure things don’t get out of … Continue reading
Smart Electric Bike Contest in Montreal Malls Using QR Codes For Engagement
Right until June 29,2014 you can enter to win an electric smart bike in selected Montreal shopping malls. The guys over at mavilleelectrique.org are running this contest not only to give away it’s unique electric bicycle, but they are spreading … Continue reading
Bell Clients Can Fight SMS Spam
Not all Canadian short codes are used for mobile marketing, sms marketing or brand awareness. Many companies expose short codes while importing mobile numbers and “blasting” out SPAM from a dummy set (Mobile phone used to send out spam). Bell … Continue reading
Information Power Point Session on Canada’s Anti-Spam Legislation
The Canadian Radio-television and Telecommunications Commission (CRTC) has released a video presentation of the CASL information sessions which have been hosted across the country in the past six months. The goal of the presentation is to aid Canadian businesses in … Continue reading
