With the anti spam legislation in full swing. Short codes have become a hot commodity. Many businesses are now focusing on building their mobile database to reach out to their clients.
SMS marketing Canada is a great way to reach out and get personal.
Stats show that a fresh sms opt in list that was built from company marketing material, helping end users engage in mobile marketing, will retain over 95% of that list when sending out Text messages. However, an imported mobile list yields only 5% retention.
Basically, if someone does not agree beforehand to receive SMS messages via short code in Canada, then they won’t accept. Mobile marketing is a powerful tool and when used the right way has the highest level retention rates of any offline marketing angles used.