“Les Rôtisseries St-Hubert” uses QR Code as Mobile Marketing Tool for Guest Satisfaction Survey

Upon your visit to your local St.Hubert Restaurant, a hostess will greet you at the door and hand you a small flyer. On this flyer St.Hubert basically asks you to share your thoughts on your experience with them. St.Hubert gives you two options on the flyer to share your thoughts:

1). By going to st-hubertopinion.com

2). Scanning the QR Code on the flyer.

They give you two choices if you cannot scan the QR Code with your mobile device; alternatively you can visit the desktop version of this Guest Satisfaction Survey. By taking the time to fill out the guest satisfaction survey you automatically enter yourself for a chance to win a $250 gift card to any St.Hubert’s restaurant. Be sure to have your recent receipt as you will need a confirmation number to leave your thoughts.

St.Hubert’s Mobile Marketing approach has two key elements that will help the company get the results they want. By not only placing a QR Code for customers to scan, St.Hubert also created customer engagement and awareness by getting the hostess’ to hand out these flyers upon arrival. By doing this, the customer will have some time to look over the flyer while they are waiting for their meal. The second element is the incentive to participate which are the $250 gift cards that are being offered. With this approach the company will have a high participation rate and finish with a successful mobile marketing campaign.