With the new Canadian Anti-Spam Legislation just a months away, CEMs (Consumer Electronic Message) will be going over a major facelift. Does this also affect SMS text marketing? … It sure does.
The CWTA has notified all short code assignees of the new legislation making sure the word gets out about proper SMS marketing use. This cannot be overlooked by any means. SMS marketing should solely be used when someone agrees to subscribed. Once subscribed, the content delivered must comply at all times.
We at Galaxy Text thrive on consulting and engaging our clients on a proper approach to maximize every campaign. We have the “been there, done that” approach, because we have covered all angles. We know what will work and how to engage your clients. We will make sure that all of your campaigns today and in the future are 100% compliant with all CWTA and CASL guidelines.